Friday, April 22, 2011

Protect Hair From Summer Heat

SUMMER-PROOF YOUR HAIR
FROM SUN, SALT AND CHLORINE DAMAGE WITH        SUN CARE FOR HAIR


Our hair can be a constant worry; sun, water, heat and the numerous products we use to get just the right style can take a toll on our crowns of glory. But a little extra care can protect your hair from the intense heat and form a barrier from unforgiving UVA and UVB rays.

 So what’s the key ingredient for great sun-protected hair? Utilizing natural oils and conditioners will protect your hair from intense heat while providing all day hydration.

 Soak up ways to protect and restore hair exposed to sun, salt and chlorine. Did you know: UV rays, chlorinated pool water and sea water can weaken hair’s protein structure, injuring cuticles so strands look dry, dull and discolored.

 You don’t have to be a beachgoer to encounter damage: everyday exposure can harm hair.

 Aveda looks to nature for rescue. Our 16 Hour UV Defense & Recovery System—infused with botanicals—responds to summer challenges by cleansing, restoring and helping to protect the hair with plant-based formulas.

 Intelligent solutions to summer challenges, each with a lightly tropical, 100% certified organic aroma of neroli, cistus and ylang ylang.

 All these ingredients add moisture to the hair and provide all day nourishment.

 Ingredients to stay away from: products that contain alcohol which will dry out your hair and encourage frizz.

 One of the biggest problems you’ll encounter from hair care products are those chemically confused styling ingredients that can help the sun sap your hair of its moisture leaving you with photo damage. Many of the mainstream products we use today are too harsh for our hair and unfortunately strip hair of our natural oils and dries out the scalp. All the time we’re trying to hydrate and protect our strands from the sun; we’re delivering a one-two punch with chemical compounds that counteracts those very steps.

 And if your hair is really taking a beating you may need a deep repair, usually designed for seriously damaged and dehydrated hair. You can purchase a pre-made repair mask for your hair.

 Providing a little TLC proactively will give you gorgeous hair without any bullying from the sun.

 16 Hours of UV Defense & Recovery System

CLEANSE with Sun Care Hair and Body Cleanser

a color-safe formula that gently and effectively removes chlorine, salon and
product build-up, while helping to maintain moisture balance.

• Use daily or whenever hair is exposed to the sun, salt and chlorine.
Follow with an Aveda conditioner or Sun Care After-Sun Hair Masque.

RESTORE with Sun Care After-Sun Hair Masque

an intensive cream masque that restores sun-exposed hair, moisturizes, and helps defend against free radicals.

• Use weekly or whenever hair is exposed to the sun, salt and chlorine.
Apply evenly to damp hair. Leave on 2 to 5 minutes. Rinse.

PROTECT with Sun Care Protective Hair Veil

a lightweight, water-resistant UV defense mist that forms an invisible screen to help protect hair from sun exposure for up to 16 hours, and minimize color fadage, damage and dryness.

• Use daily or as needed whenever hair is exposed to sun

• Spray evenly on dry or damp hair before and during sun exposure.
Reapply after swimming.